This week we were lucky enough to have established journalist Skye Doherty lecture us on text and how to best use it in the news.
A lot of what she told us I already knew but it's always good to have things reiterated and gone over with a new eye. But one thing I found especially helpful was the inverted pyramid of journalism.
When you think about, it really makes sense. When you pick up a paper, you don't want to read three paragraphs to get the story. You want the short story first and if it's interesting, continue to get the whole back story and details.
I also learnt that when you look at a newspaper page, the eye will naturally start in the top left hand corner and finish at the bottom right. It has also been proven that it is the headline on the page, not the image, that draw the eye initially. So having a good capturing headline is crucial.
Sky went on to tell us about the difference in paper text to online text. The difference online is hypertext. Links links links everywhere.
One word can lead to a whole new article, which has links to twenty other pages, which link to hundreds of other pages. Everything is interconnected so the user has the power to control what they want to read about. It's interactive and user generated.
You can also find a lot of hypertext on blogs and such that then lead to news articles.
Overall, a very informative lecture! Thank you, Skye Doherty.
A lot of what she told us I already knew but it's always good to have things reiterated and gone over with a new eye. But one thing I found especially helpful was the inverted pyramid of journalism.
When you think about, it really makes sense. When you pick up a paper, you don't want to read three paragraphs to get the story. You want the short story first and if it's interesting, continue to get the whole back story and details.I also learnt that when you look at a newspaper page, the eye will naturally start in the top left hand corner and finish at the bottom right. It has also been proven that it is the headline on the page, not the image, that draw the eye initially. So having a good capturing headline is crucial.
One word can lead to a whole new article, which has links to twenty other pages, which link to hundreds of other pages. Everything is interconnected so the user has the power to control what they want to read about. It's interactive and user generated.
You can also find a lot of hypertext on blogs and such that then lead to news articles.
Overall, a very informative lecture! Thank you, Skye Doherty.
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