This weeks lecture focuses on web iterations: old media, Web 1.0 - "Information web", Web 2.0 - "New media", and Web 3.0 - "Semantic web". A lot has changed for the news realm since the internet was made.
Web 1.0: Information Web
This refers to online content full of advertisements (banners, surrounding ads, etc.) and focuses mainly on companies. It's seen as very brochure like with the web being used as just another platform to chuck up the same as what was already in print or on radio.
Web 2.0: New Media / The Social Web
What once was purely newspapers, magazines, radio, and television sending news to the masses changed into an interactive, user generated type of experience that focused more on social media and social groups.
There's so many social media platforms these days and people are on them constantly. There's YouTube, Facebook, Twitter, Tumblr, Google+, Pinterest, and the list goes on. The difference here is that the user is also the producer of the content, adding a whole new dimension.
Web 3.0: Semantic Web
The semantic web revolves around the idea of being mobile on smart phones and tablets and focuses on individuals more than companies or social groups. It looks at meta-tagging as multi-layered questions and can make a profile on you from your searches to target you specifically for advertising. In relation to the news, there is a shift towards hyperlocalisation, as in all your news will be very specific to your interests and your area. This specific content delivery means you get all the news you want, true, but what about all the news you miss out on? General knowledge suffers and it's like you're stuck in your own little bubble unless you purposely venture out of it.
New news is all about tablets, smart phones, and getting what you want when you want it. It's definitely a lesson to remember for an upcoming journalists.
Web 1.0: Information Web
This refers to online content full of advertisements (banners, surrounding ads, etc.) and focuses mainly on companies. It's seen as very brochure like with the web being used as just another platform to chuck up the same as what was already in print or on radio.
What once was purely newspapers, magazines, radio, and television sending news to the masses changed into an interactive, user generated type of experience that focused more on social media and social groups.
There's so many social media platforms these days and people are on them constantly. There's YouTube, Facebook, Twitter, Tumblr, Google+, Pinterest, and the list goes on. The difference here is that the user is also the producer of the content, adding a whole new dimension.
Web 3.0: Semantic Web
The semantic web revolves around the idea of being mobile on smart phones and tablets and focuses on individuals more than companies or social groups. It looks at meta-tagging as multi-layered questions and can make a profile on you from your searches to target you specifically for advertising. In relation to the news, there is a shift towards hyperlocalisation, as in all your news will be very specific to your interests and your area. This specific content delivery means you get all the news you want, true, but what about all the news you miss out on? General knowledge suffers and it's like you're stuck in your own little bubble unless you purposely venture out of it.
New news is all about tablets, smart phones, and getting what you want when you want it. It's definitely a lesson to remember for an upcoming journalists.
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